Week 6 Class 1

Interesting:
1.)  One thing I found interesting in the "Facts Insights" article is how CMI created a global marketing information system which organised data and presented it in a format that was viewed uniformly throughout the company. This means that at any time and by any person, the data will presented the same based on the same numbers and found through the same process. This created one version of the truth so that the whole company would be on the same page at all times.
2.) I find it interesting how they set apart an insight from a finding by stating that an insight transforms your actions while a finding merely guides them. Later on it then goes into detail about how an insight is the deeper understanding of facts that call for analysis. A fact is something that can just be a surface detail. Insights can be facts but facts are not always insights.
3.) I find the whole-brain mindset interesting in the aspect that marketers need to look at how they can reach the left and right side of the brain rather then one over the other. In order to get this mindset, whole brain talent must be recruited and encouragement of the mindset must be enforced. The left side enforces the orientation thinking while the right side is about creativity. There must be a balance reached between the two of them.

Questions:
1.) If every company added an HCF (human and cultural futures) team to their firm, would it take place of other sectors of the firm or would it just be an additional expense?
2.) How can you tell the difference between a vague insight and a fact or a fact and a finding?
3.) Can Chi-Square analysis also be used in regression analysis?

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