week 5 class 1

Interesting:
1.) First Moment of Truth (FMOT) is the decision to purchase. Second Moment of Truth (SMOT) is the actual use of the product. Zero Moment of Truth (ZMOT) is the online research action. Third Moment of Truth (TMOT) is sharing your experience of the brand with others.
2.) Customers will soon be able to search for products by image, voice, and gesture; automatically participate in others’ transactions; and find new opportunities via devices that augment their reality.
3.) To create similarly friction-less experiences, some companies have created 24/7 digital “window shops” to test product ideas and customer interactions and collect rapid feedback without the need for additional labor or inventory.
Questions:
1.) How do companies let their customers know what e-WOM is credible and what is not?
2.) How do companies transition into a central data mart?
3.) What is the most cost effective way to get "scrum teams" and new information systems?

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