Week 2

Interesting:
1.) You need more than quantitative and qualitative data
2.) Companies collect data that is available rather then what is needed
3.) Looking at past periods is less effective when trying to predict future performance


Questions:
1.) How do you know how much information to get to create you information story?
2.) How do you know data passes the "interesting and important test"?
3.) How important is a CEO's approach to data acquisition?

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