Week 2 Class 2

Interesting:
1.) Using ads to reduce price sensitivity is typically twice as profitable as trying to increase sales. (4)
2.) Data may not contain all the relevant information needed to answer the initial questions and it may also be influenced by latent factors that can be difficult to recognize. (4)
3.) There are customer and employee controlled activities that achieve the objective cohesively. (6)

Questions:
1.) Even tho experiments are expensive but yet are the most reliable way to contain information, why are data analysts reluctant to use them as much? (4)
2.) How do you sort out your vanity metrics from you meaningful metrics? (6)
3.) What is the next step if your correlation between data and activities within the company are not positive? (6)

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