Week 7 Class 1

Interesting:
1.) I find it interesting exactly what a buyer persona is. It is a fictional person who represents a particular company's ideal customer. I knew that company's would look into their consumer and target market to see exactly what they are looking for in a company, but having an actual created personal profile of a customer makes the process more personal and in depth.
2.) I also think that it is interesting that the persona gets so in depth with the "day in a life" feature and the finances of the perceived consumer. I never thought that these were features that were important because it varies so deeply from consumer to consumer. Finances is important because the products may be marketed to a certain income class depending on its quality but I was not aware that the daily activities were important since they change so much.
3.) It is also interesting that you can have more than one buyer persona for a product because usually a product is put in a niche market when it is so specific. When you have more then one customer to market to it makes marketing harder because it is less specified for the target market.

Questions:
1.) How many needs of the customers do you consider? Which ones are valuable and which ones are not?
2.) How do you find out what constraints or restrictions customer's endure or could endure in their journey?
3.) How many buyer personas are too many when it comes to a singular product?


Comments

Post a Comment

Popular posts from this blog

Week 3 Recap

This week we talked about the intricate aspects that go into the lather, rinse, repeat process. This process is important in outlining how to get the most effective outcome without wasting time or money. We used the article about how publicity and advertising spending effects a companies performance to help go through the process. The first aspect of the process is figuring out the problem, how the data can solve that problem, and where you can get that data. In terms of the article, the problem was finding what is more effective or what out weighs the other, publicity or advertising spending. To find how the data can solve this problem we had to go through the metrics. These metrics included corporate brand attitude, sales revenue, corporate reputation, profitability, and firm value. We found out that these are not actually the metrics but the avenues or routes taken to get the right metrics. Sales revenue is obviously the monetary value, the corporate reputation is a scaling system (...
Read more

week 5 class 1

Interesting: 1.) First Moment of Truth (FMOT) is the decision to purchase. Second Moment of Truth (SMOT) is the actual use of the product. Zero Moment of Truth (ZMOT) is the online research action. Third Moment of Truth (TMOT) is sharing your experience of the brand with others. 2.) Customers will soon be able to search for products by image, voice, and gesture; automatically participate in others’ transactions; and find new opportunities via devices that augment their reality. 3.) To create similarly friction-less experiences, some companies have created 24/7 digital “window shops” to test product ideas and customer interactions and collect rapid feedback without the need for additional labor or inventory. Questions: 1.) How do companies let their customers know what e-WOM is credible and what is not? 2.) How do companies transition into a central data mart? 3.) What is the most cost effective way to get "scrum teams" and new information systems?
Read more