Week 4 Class 1

Interesting:
1.) Marketing science should be at the consumer level not the competitive level. When focusing on competitors you automatically move from a marketing point of view toward a financial/economic point of view.
2.) Factors creating competitive intensity : bargaining power of buyers, bargaining power of suppliers, the threat of new entrants, the rivalry amount existing firms, and the threat of substitute products.
3.) An insight must be measurable and there should be some financial implications with it.If there is not a measured increase in revenue or satisfaction then the validity of the analyses should be questioned.

Questions:
1.) Stephan Sorger's moves say that when a flank attack occurs, your counter attack is to just not have any weaknesses. How can you make sure and be positive that your competitors cannot pick out anything wrong with you market approach? (Nobody is perfect)
2.) If CEO's or higher ups have such little confidence in data analytics, why do they continue to spend money on it or even try to make strategies from the information?
3.) In the "search information" action of the consumer decision process, how do you know that your consumer is getting as much positive information about your firm as they can? What is the best way to get this information to your consumers?

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